The Four Currents is a powerful and proven diagnostic tool designed to de-risk any transformation initiative. By identifying gaps in confidence and alignment, it acts as the compass - providing clear directions and actionable insights.
The Four Currents stems from four deceptively simple, common-sense questions to keep you from running aground or hitting the rocks that can sink you.
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1300+ anonymous, US-based, respondents, $70K+ income
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Login to receive the report when it becomes available
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Login to receive the report when it becomes available
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Login to receive the report when it becomes available
THE RESEARCH
Wave 1 Sample
Led by Ethan Pew, Ph.D., Clinical Assistant Professor of marketing and Director of the Master of Science in Marketing Program, McCombs School of Business, University of Texas
The Four Currents survey approach was valuable to myself and my organization. We were able to confirm our understanding of digital transformation in our enterprise and come away with actionable direction to expedite growth in this key area of our business.
Eli Wendkos, VP Digital Transformation, Thibaut Design, Inc
The Four Currents survey provided me with critical insight into where gaps existed in our corporate alignment around sustainability. The analysis resulted in a course correction around our sustainability strategy, securing cross-departmental alignment, and capturing additional budget allocation for implementation.
Andrew Harner, VP Sustainability, Blommer Chocolate
Chart your course.
Just as a navigator uses a compass to determine direction, the Four Currents diagnosis critical factors within an organization. Its insights help you or your client’s adjust the strategy, align the teams and steer clear of potential hazards.
Join the Transformation Guild
Engage in an Interactive Session using the Four Currents
Become Certified on the Four Currents